why boyfriend?

y y yyy why yyy y why yy why yyyyy

y why y whhy y whyy yy whyyy whyyy yy

y y y y whyy why why y y why why

why yyy whyyy whhy yy yyy whyy y y yy

boyfriend is a sex-positive startup making intimacy products more commonplace

When your sexual well-being is balanced,

your relationships are more whole.

You feel closer with your partner,

and understand yourself more.

You become happier and healthier, overall.

That’s why we make the products we do.

Create products that foster deeper connections between partners, enabling them to explore and enhance their intimate well-being.

Our design ethos

Quality
All our products have gone through years of extensive research and testing, including luxe details and high-durability.

Environment
Our garments our manufactured locally in Brooklyn, NY and all of products are shipped in 100% recycled boxes.

We love the simple things life has to offer. Whether that’s nights out dancing, discovering new music, or cooking our favorite meals for our friends. Anything that involves quality time and some tasty food, count us in.

Our team

From left to right: Kingsley Udoyi, Keaton Petite, Benedikt Reynolds, Brianna Sudhakar, and Mattias Voltmer

Origin Story

Kingsley (left), Benedikt (right)

In 2020 my roommate, Kingsley, and I were lounging in our living room chatting about our love lives. We talked about moments with our partners where time seemed to stand still—from the excitement of dressing up, to the romantic dinners or nights out dancing, to the anticipation of undressing and feeling the warmth of each other’s skin.

Moments like these were magical, but we noticed a pattern. On special occasions, our partners chose lingerie while our offerings were disappointingly mundane—the same old boxer briefs from a three year old multi-pack. This sparked a thought, “isn’t there something special for us to wear to enhance the moment for our partners too, as well as make us feel a lil sexy?”

Soon after, Kingsley and I began the search. While the intimacy market is growing, it often misses the mark on providing men with quality and approachable products. With close friends, we started boyfriend to delve into this space and encourage men to celebrate their intimate side freely. Our ultimate goal? To challenge stigmas about sex-positivity and redefine views on masculine intimacy.

— CEO, Benedikt Reynolds